STRUCTURE
Structure is the parent company to a group of companies working in and around the construction industry. Naturally these companies had complimentary skills so creating a uniform style and cohesive design language between them all was critical. Working with the Structure team I created a series of strong individual brands that had a collective resonance when used as a family, from there we set about creating a holistic brand identity that would be a strong voice against their competitors and also bring the Structure brands together under one voice. You can already see the Structure brands in action at Sydney Airport and across various developments in the Sydney CBD.