Guzman Y Gomez is all about the food. They pour passion into every ingredient they choose which means you get real fresh Mexican flavours in every bite.
GYG have long believed in doing the right thing, and were embarking on a journey to call out the other fast food players and ask them to change their ways, fast food did not need to be shit food. We worked alongside GYG to create ‘the movement’ and launch free range chicken in every GYG taqueria. With a ‘vote’ inspired campaign we elevated our FREEDOM chicken into the limelight.
September 16th (Mexican Independence Day) saw a GYG rally take over World Square in Sydney, street teams, posters, campaigners spread the word amongst the crowds. At the same time we also launched a petition to #fixfastfood via change.org and took to the streets of Melbourne and Sydney with a street piece so bold the other fast food players couldn’t help but take notice.
#fixfastfood was born.